Condensed from the 31 January 2024 presentation to the Canadian Association for the Club of Rome.
Calls in the media and from politicians for “growth” have been non-stop for decades even as our social and environmental problems worsen. But who really needs growth? The vast majority of people benefit from progress – making things better – rather than creating a bigger version of a system which is failing them.
Are the media and politicians correct that “the economy” represents the national welfare? Does the economy have to grow to be healthy?
Actually, only part of the commercial economy needs growth – the unproductive and parasitic part, the money economy. The real and productive part of the economy can operate forever without getting any bigger.
But the growth lobby takes cover in the broader business community so it is necessary to break “business” down into identifiable elements to differentiate between public interest and growth-lobby interest. There are 3 types of growth in the economy.
- Dollar Growth (including inflation) – growth of cashflow as represented by GDP
- Population Growth – more people
- Consumption Growth – more material and energy consumed
Most businesses benefit from consumption growth. Many benefit from population growth. Few benefit from inflation and many are hurt by it.
In a non-specific, but humorous nutshell, George Carlin spells this out.
The Growth Lobby’s Money Fog
Over 6 decades of OECD high growth, what the Canadian political/media complex has served up has not provided the benefits they imply.
No party would ever be elected running on a platform of larger population, mass immigration, unaffordable housing, higher debt, declining quality of life and cheap labour. In order to get these policies enacted, the growth lobby have to own the media, control the national conversation, bribe politicians and slide their agenda through back channels. They sell it on the premise of bigger must be better.
Social, fiscal and environmental impact reviews? There are none. The corporate media and its government proxies are guilty of egregious “errors” of omission.
“It’s the economy stupid”. Actually, political slogans aside, it is how people are doing economically that matters. The size of the economy doesn’t matter. Where are people better off, Sweden (GDP $635 billion) or India (GDP $3.2 trillion). Most would say Sweden. That is because, in Sweden, the annual per capita income is $61,000 compared to $2,250 in India.
The Real Economy vs The Money Economy
We need to identify the interests which push the growth agenda. The “business community” includes many types of enterprises with very different amounts of skin in the growth game.
- Farmers don’t need to produce 4% more food every year.
- Teachers don’t need to educate 5% more students or dentists fill 6% more cavities.
- Factories don’t need to produce 2% more widgets annually. (although most would like to)
Society benefits from wealth creation, not wealth transfer. And yes, the real economy does include productive, legitimate financial services. However, it does not include money printing or leveraging activities which produce no real wealth but rather transfer wealth from one group (us) to another (them).
The real economy doesn’t need growth. In fact in Canada, growth has been counter-progressive for decades in terms of personal well-being, equality levels, job quality, quality of life and fiscal and environmental balance.
Some groups would like the growth of the commercial economy to continue but few actually need it in order to survive or prosper. The few that are absolutely dependent on growth and its embedded inflation are the very players that the real economy can do very well without including:
- Cheap labour employers
- Speculators
- Banks printing inflationary debt
- Developers
It is important to recognize the difference between the growth of real output and inflated valuations.
Typically, inflation transfers wealth from productive middle and lower income people to wealthy, unproductive people and this process has driven the severe decline in equality levels in Canada over the past 5 decades. (from second most equal in the world early 1960s to the mid-30s now – this slide is unmatched)
Stable Market Demand does not mean a Stagnant Market
In the past 15 years, GM sales have declined but are now stabilizing rather than disappearing. GM is still operating and developing new products and Mary Barra, GM’s CEO, made a total of $28,979,570 in 2022.
In a stable or declining market, disruptive and breakthrough companies like Tesla can still thrive and drive progress. Market dynamics will still continue to drive innovation in a post-growth market.
A stable population brings a shift in consumption, not an end to it. This new consumption pattern will likely be, and needs to be, far less energy and resource intensive.
Inflation: What proportion is real and how much is printed?
Inflation has many causes but we need to identify whether these are real or printed.
- Real inflation:
- Cost increase due to depleting resources, supply interruptions i.e. loss of efficiency.
- Monetary inflation:
- Demand driven price increases for real estate, stocks.
Real cost driven inflation can stem from:
- Depletion of resources.
- Declining EROIs (Energy Returned on Energy Invested) are an ongoing source of real inflation.
- Supply chain interruptions cause real cost increases. Red Sea conflict, Covid
- Damage and mitigation costs of increasing extreme weather.
Repatriation of manufacturing initially looks more expensive because we will be paying the full environmental and social costs which are not included in most cheap labour/carbon intensive countries.
The EROI mountain graphic below illustrates humanity’s passage from a brief era of increasingly cheaper and more abundant energy (rich virgin energy resources) to an era of depleting fossil fuel resources and more expensive renewable infrastructure substitutes.
Other resources are similarly declining but energy is the one that absolutely underpins the level of sophistication of our society.

Click on the image to enlarge.
The classic resource crash of the Canadian cod fishery is illustrated in the graph below. Deplete the resource now and harvesting effort increases later while yields decline and perhaps never recover.

Click on the image to enlarge.
Printed Inflation:
Real estate inflation is The Great Scam. It is the scam almost too big to see.
Scale of Profit Potential of the Asset Inflation Scam in $Billion (in Canada 2020)
Newspaper corporation revenue = $0.94
Defense Industrial revenue = $7.0
Tobacco Industry sales = $19.0
Oil and gas company gross revenue = $94.0
Residential housing asset inflation = $280.0 (valuation of $2.8 trillion 2020, with 10% inflation)
Inflation vs Real Cost ~ Who Profits?
Inflation vs Real Cost ~ Who Profits?
$ Trillions of Inflation has enthusiastically been coined ”asset enhancement”, “the wealth effect”, “asset appreciation” and other effusive terms by the finance industry and their media spokespeople. Thank you Robert Shiller for showing the divergence of real costs and inflated prices on the same page!
Money printing inflation contributes no real wealth yet the businesses which promote inflationary policies acquire huge amounts of real wealth.
We need to understand what the source of inflation is. The sticker price must be the full, all-in price in order for the commercial market to be environmentally and socially rational.
What Actually Happened and Who Profited?

Click the image to enlarge
|
A six times increase in mortgage debt illustrates the profit potential for banks, developers and speculators.
Their profit comes 100% from the pockets of working and productive Canadians.
Pumping up asset valuations and printing money on the basis of their increased market valuations is effectively counterfeiting. The growth lobby won’t walk away from their cash cow willingly.
Monetary inflation can be created and hidden a number of ways:
- Demand driven price increases for real estate, stocks.
- Trade deficit paid for in part by printed currency sent to foreign suppliers which then returns as money buying up domestic assets i.e. real estate, farmland etc.
- Basically you pay for the goods you receive with the goods you produce plus the assets you own. The seller gets paid whatever the method.
- Effectively, the consumer pays say $500 up front for a 60” LCD TV (what a deal!!) but the cost of their mortgages and rents goes up by maybe $15 a month forever as printed money to the producers comes back into the country as “foreign investment in real estate”.
- Would a fully informed consumer still make that deal if all of the cards were on the table?
GDP: Using a Tool designed to provide a basis for taxation for deciding national policy.
What could we possibly have missed?
- The creators of the national accounts system explicitly and emphatically stated that GDP/GNP should not be used for the formation of national policy.
- GDP is a cashflow metric, it does not deal with assets, well-being or environmental health
- It does not distinguish between productive activity and unproductive activity or between good and bad events.
The only people who promote GDP as a core metric are the ones profiting from cash flow and inflation. See: Economics for Scientists
Real Costs Allow Good Decisions to be made
Inflated valuations and hidden subsidies make bad decisions inevitable. We need to know the real costs of what we buy as consumers and the policies we enact as a nation. The sticker price has to be the full price. We need to look through the lens of the real economy.
This perspective of real money, real physical units and social and environmental context will provide us with what is needed:
- Non-inflationary Banking
- Public policy developed by the public
- Banks, developers and speculators stay out of public policy and media ownership.
- Big pharma does not control public research.
- Developers and cheap labour employers do not dictate immigration policy.
- Fast food industry does not dictate children’s diets.
- Clear social metrics replace size of commercial economy metric (GDP).
- Strong and independent scientific review processes.
- Policies like immigration and oil sands are not allowed to evade environmental and social impact reviews
- The sources of inflation are broken down, clearly identified and scaled.
- All real costs are built into final costs.
The goal becomes not bigger but better with:
- High levels of equality
- High job quality and productivity
- Declining debt
- Stable housing costs.
- Declining environmental footprint
An End to Growth puts an End to Parasitic Business Models
An end to population growth will help deliver healthy, stable communities with affordable housing, minimal debt as well as higher per capita incomes and equality levels. It will reduce consumption.
In other words, this is a complete apocalypse for speculators, cheap labour employers, debt mongers and developers as well as politicians looking for fat campaign donations and post-public office contracts.
Many non-contributing business models will simply cease to exist.
Humanity can have 1% annual population growth for 7 million years is a theory hatched by crackpot commercial economists 4 or 5 decades ago. On the physical plane of reality, humans would outnumber atoms (10 to the 85th power) in the universe after 25,000 years of 1% growth.
Commercial economics is a great business and tax tool but a poor and often suicidally bad tool for developing social and environmental policy. Only a different compass will deliver the needed course change.
Democracies are losing on almost all fronts, environmentally, socially and our democratic institutions are faltering. What is the worst possible environmental and social policy we could implement? Building a bigger version of what is already failing. This is exactly what we are doing. Pushing the Canadian population to 100 million is something to which 5 out of 6 Canadians are opposed.
Do you remember a single day in which the mainstream media did not call for growth? How do we change that?
Scientists and activists need to stop just providing information and making appeals to reason and start to identify the key promoters of the “The Great Inertia”; those actively countering the impact of scientific work.
Faced with the ecological crisis, environmental scientists are asking what else besides providing evidence they can do to steer needed processes of substantive change.
No people, in any country, would support the growth policy that has been implemented in Canada, the USA, Australia, the UK and some other nations. But the growth lobby has managed to hijack the decision making process and keep all metrics in the money-economy spectrum since social, biophysical or real economy indicators would completely expose their self-serving growth narrative.
Growth is still an unchallenged monologue in mainstream media (over which the growth lobby was careful to establish ownership decades ago). Experts and scientists need to provide the larger biophysical context necessary for a well-informed national conversation.
Our democracies need to be revitalized to make it easier for people to demand institutions do the job they were created to do.
The media have a responsibility to give access to all well-informed opinions. That assertion is likely to draw laughter in media boardrooms.
Full-cost pricing is needed to allow rational decisions to be made. Right now green initiatives are relatively Slow Money i.e. low return relative to development, debt and extraction. The current artificial structure of high returns on inflating assets and under-priced fossil fuels makes genuine progress investments look economically low grade with high risks and low and long returns.
The market, based on current energy prices and carbon prices, simply will not deliver a sufficient and timely response on its own. We need to illuminate the interests which oppose structural change in the market.
We need to make sustainability economically viable.
But for the numerate, real economy based commenter, public policy and media coverage are what can be referred to as a “target rich environment”.
It is no longer enough for earth scientists to offer up ever more alarming studies and for activists to repeat the message that we need to somehow act to avoid a losing showdown with Mother Earth.
We need to make social policy biophysically coherent and separate from the commercial economy.
We need to identify the interests which are slow-walking and derailing the transition to a de-carbonized and sustainable society.
Democracy and informed conversation are failing and they won’t fix themselves.
Scientists need to push the media into a new zone by forcing them to consider new metrics and policy alternatives by demonstrating how they have failed in their public service responsibilities. They will never connect the dots if scientists in small groups don’t hold their noses to the mess they have made.